Hollywood is entering its Trump era
5 min read
Netflix's co-CEO says it's better for creators than YouTube
Netflix's Ted Sarandos said his company is the real deal when it comes to rewarding top creators.
4 min read
Trump's FCC follows through on its pledge to investigate Disney for its DEI practices
Trump's FCC chairman, Brendan Carr, has notified CEO Bob Iger that he's investigating Disney and ABC's DEI programs.
2 min read
YouTube's global head of top creators left after 12 years. Now, she's getting into business with her little brother.
Preeya Khanna helped shape YouTube's creator strategy for over a decade. Now she's going into business with family.
3 min read
'Severance' is big. 'Reacher' is way, way bigger.
"Severance" is the breakout hit Apple TV+ has wanted for years. But this chart shows it's not nearly as popular as massive shows from competitors.
3 min read
Jen Salke steps down as head of Amazon MGM Studios. Read the memo announcing her departure.
Amazon MGM Studios head Jen Salke has stepped down to pursue a production deal.
6 min read
Meta loses two execs overseeing the company's largest markets and key advertising verticals
Two senior Meta executives, announce their departures this week, after over a decade, marking a significant leadership transition at the tech giant.
3 min read
What Mark Zuckerberg should change about Facebook, according to MrBeast
The world's top YouTuber said the inability to dub Facebook videos in different languages was a big drawback of the platform.
2 min read
An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.
5 min read
exclusive
A startup building 'Twitch for sports' just raised $22 million from investors like Alexis Ohanian's Seven Seven Six
Playback, a sports-focused livestreaming startup, secured $22 million in funding and is partnering with MLB.tv to offer interactive games.
3 min read
'Fear' of Elon Musk is driving advertisers to spend more on X, analyst says
EMARKETER forecasts X's US ad revenue will jump by 17.5% this year but cautions that "fear is not a sustainable motivator."
3 min read
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TikTok insiders say Chinese leadership is cracking down on its US e-commerce team after missing goals
TikTok's US e-commerce division failed to hit 2024 goals, and leaders at owner ByteDance are ratcheting up pressure on staff.
7 min read
Meet Zhang Yiming, the extremely private billionaire behind TikTok who is now China's richest person
Zhang Yiming is the billionaire founder of ByteDance, the parent company behind TikTok. He's now China's richest man.
6 min read
How YouTube paranormal investigators Sam and Colby created a $20 million revenue empire
The multifaceted media business of YouTube duo Sam and Colby generated about $20 million in revenue last year, they told Business Insider.
5 min read
Women's sports weren't set up to support mothers. Leagues like Unrivaled are trying to change that.
Childcare benefits for women athletes have expanded over the decades, but still aren't perfect.
6 min read
The olds are falling in love with YouTube — and it's another alarm bell for Hollywood
It's not just the kids media companies have to worry about flocking to YouTube, according to new data from Nielsen.
2 min read
Disney's 'Snow White' flop is deeper than anti-woke backlash, box office analysts say
Disney's "Snow White" didn't take off, but a "wokeness" backlash isn't the root cause. Box office analysts say it just didn't connect with audiences.
4 min read
A top TikTok ad executive is stepping down as part of a company reorg. Read the memo announcing his move.
Blake Chandlee, a TikTok advertising leader, is stepping down next month as part of a company reorganization. Read the memo announcing the change.
6 min read
exclusive
MrBeast has plans to build his own creator platform. Here's what he's pitching to investors.
Beast Industries made $473 million in revenue last year, according to the deck, and forecasts revenues of $899 million this year.
2 min read
Disney is playing it safe with sequels and reboots — and investors have questions
Disney has leaned heavily on sequels and reboots instead of taking big swings.
4 min read
Prediction markets like Kalshi could upend US gambling. Industry insiders think it's a threat and an opportunity.
Next.io New York Summit featured leaders in the online gambling space, talking about topics like AI, prediction markets, crypto, tariffs, and more.
7 min read
'We're all working for Google': Media outlets are purging freelancers to try to fend off search declines
Some publishers are taking extreme measures to avoid Google's spam crackdown by cutting off freelancers, removing their articles, and rewriting them.
5 min read
The most divisive topic in the dating app world right now: AI
AI's impact on dating apps was a focal point of a dating app conference. Some were excited about the potential of AI agents but others were skeptical.
3 min read
Disney shareholders reject anti-DEI proposal
Disney shareholders on Thursday rejected a proposal to stop participating in a national diversity, equity, and inclusion index.
3 min read
Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this year
A leaked deck shows how Emma Chamberlain aimed to grow her coffee company to $33 million in 2025. Chamberlain Coffee had some growing pains, however.
8 min read
Netflix chief Ted Sarandos says 'Max' should have just been called 'HBO'
Ted Sarandos disagrees with Max's rebranding, doesn't see Amazon Prime competing with Netflix, and doesn't get Apple TV.
3 min read
Inside the NYC tech scene's buzzy coworking space that doubles as a social club
Verci is a coworking space and social club where more than a dozen startups are building buzzy apps.
6 min read
Betting companies like DraftKings are amassing 'firepower' for M&A. Investors say these 5 areas could fuel dealmaking.
Crypto, fantasy sports, and Latin American expansion could fuel M&A in the sports and gambling world, as investors anticipate a surge in deals.
4 min read
exclusive
Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.
Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for advertisers and publishers.
3 min read
Trump's chaos could spook the ad business
People who run businesses hate uncertainty. There's a lot of uncertainty right now.
3 min read
Trump pulls the plug on Voice of America — but Russia and China keep their government-funded broadcasters on air
President Donald Trump effectively shut down Voice of America by putting 1,300 staff on leave. Russia's RT and China's CCTV face no such threat.
4 min read
I'm an anime superfan who works as a programmer at Pluto TV. It's like being a kid in a candy shop.
Nikki Frangella is a veteran on Pluto TV's human programming team, where she combines her personal passions and data-driven strategies.
5 min read
Why FanDuel is making a show about gambling addiction
FanDuel released "The Comeback with Craig Carton" focusing on gambling addiction to promote responsible gaming on its platform.
3 min read
Dating, loneliness, AI: 12 investors explain where they're placing their bets in consumer tech
We spoke with investors about the future of social media. Here are five takeaways on AI, loneliness, and dating.
8 min read
A startup pitching a new model of influencer marketing just raised $3.9 million. Read its pitch deck.
Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.
5 min read
How DraftKings modeled its casino app after Netflix as it expands original games
DraftKings' chief product officer explains how the company drew inspiration from Netflix for its online casino app and original games strategy.
3 min read
'Virtually the entire staff' of Voice of America placed on leave after Trump order guts broadcaster, director says
About 1,300 journalists at Voice of America, a government-funded broadcaster, were put on leave following Trump's executive order, its director said.
2 min read
MrBeast is casting for the next season of 'Beast Games'
YouTube star Jimmy Donaldson, known online as MrBeast, is casting for the second season of his competition show on Amazon Prime Video.
3 min read
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Leaked ByteDance document shows how TikTok scores staff on 'ByteStyle' and other performance measures
Read the ratings criteria that ByteDance and TikTok use to grade employees in performance reviews.
6 min read
Seeking nominations for Business Insider's most innovative CMOs of 2025 list — submit entries by April 25
We're looking for the top CMOs who are driving growth for their companies and innovating in marketing in a highly uncertain economic environment.
2 min read
Read the pitch decks from these 38 creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
5 min read
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TikTok is making some employees choose: PIP or severance
As TikTok and ByteDance staff get their annual performance scores, some are being offered a choice to go on a PIP or take severance and leave.
3 min read
The winner of MrBeast's 'Beast Games' describes what happens when you get $10 million
Jeffrey Allen won $10 million on the first season of MrBeast's "Beast Games." It was a mix of emotions, he told a podcast.
3 min read
Inside Jake and Logan Paul's 'whirlwind' new reality show that blurs the lines between TV and social media
Jake and Logan Paul were making a reality show before production began on "Paul American," their eight-episode Max series dropping later this month.
4 min read
Twitch's CEO on its biggest competition, Big Tech's growth-at-all-costs mindset, and why Twitter isn't really a town square
Twitch practically invented livestreaming. Next challenge: keeping its audience and turning a profit.
8 min read
The streaming wars are over. The rich won.
Streaming apps like Netflix, Spotify, and YouTube are adding more tiers, pushing people to upgrade, and increasingly focusing on rich customers.
8 min read
The top jobs creators are hiring for, from scriptwriter to YouTube strategist
YouTube creators and other social media influencers are hiring for the teams and production staff who help create content and run their businesses.
3 min read
SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy
I spent three days in SXSW, where the entertainment industry is divided over AI, LA's future, and more.
6 min read
Read the pitch deck the 'Spotify of shopping' used to score a spot in an Andreessen Horowitz startup accelerator
Rodeo, a social commerce startup, says it wants to help people "shop the way they scroll." Read its pitch deck.
5 min read